American Society of Cost Segregation Professionals
Year-to-Date Digital Performance Report
Prepared for
ASCSP Board
August 2025 – July 2026
Executive Summary
ASCSP's presence in Google Search expanded materially this year: the website appeared approximately 777,000 times in search and reached 8,854 organic sessions, up 45.7% from last year. Average monthly visibility in the first half of 2026 ran roughly 32% higher than the final five months of 2025, peaking in the second quarter.
Organic Search is now the single largest source of website sessions, and that traffic is converting into real activity: 379 direct engagement actions through forms, emails, and calls, while paid traffic reached 3,048 sessions with average engagement time up 30% year over year.
Key Performance Highlights
Google Search impressions
How often ASCSP appeared in search over 12 months.
Organic search sessions
8,854 sessions, up from last year.
Monthly search visibility
Jan–Jun 2026 average vs. Aug–Dec 2025 average.
Direct engagement actions
311 form submissions, 53 email clicks, 15 phone calls.
Website users
175,000 tracked interactions and 293 key events.
Paid traffic engagement
3,048 paid sessions; avg. engagement time up vs. last year.
Growth Over Time: Monthly Search Impressions
Monthly average rose from ≈54,100 (Aug–Dec 2025) to ≈71,600 (Jan–Jun 2026). April (≈88,300, +40% MoM) and June (≈87,900, +29% MoM) were the strongest months on record; July visibility remained ≈12% above January.
Where Traffic Comes From
Full-year view. Organic Search and Paid Search are the top drivers, with Cross Network and AI Search rounding out the mix. Organic and Paid together drove roughly 83% of sessions, with paid and organic working side-by-side.
Business Impact
Reach beyond the brand
ASCSP's top searches for the year show the organization surfacing for broad industry terms, not just its own name.
Traffic that acts
311 form submissions, 53 email clicks, and 15 phone calls: 379 measurable requests for contact, membership, and conference information.
Efficient paid support
Performance Max delivered ≈79% of ad conversions on 44% of spend ($16.77 each), while Search held visibility with 63% of ad clicks.
Website Visitors: Peak Daily Active Users
Against a typical daily range of ≈60–100 users, ASCSP saw repeated audience surges: ≈320 in September, ≈250 in November, ≈180 in January, and ≈240 in July, the strongest daily traffic in roughly eight months. Across the year the site reached ≈18,000 users and 175,000 tracked interactions.